Description
Wonderful and unusual Disney merchandising display featuring Mickey Mouse! This colorful yellow heart-shaped sign reads “BENAY-ALBEE – Introducing Disney Character Merchandise” and carries a Walt Disney Productions copyright.
Benay-Albee Novelty Co. is associated with early Disneyland merchandising and Mickey Mouse ear hats. This piece appears to be a retail promotional sign for its Disney character merchandise, with bold graphics suited to a Disney collection or vintage-inspired display.
Previously estimated as circa 1950s–1960s; the exact date and originality have not been authenticated. Material, dimensions and back markings are unconfirmed. Pre-owned condition with visible edge and surface wear, including a pale mark at lower left. Please examine the photograph. Sign only; surrounding decorations are excluded.
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